Style Guide
A practical design direction for bringing every Mercato template into the Northline Outfitters brand system.
Use a restrained outdoor-retail aesthetic: warm canvas backgrounds, off-white surfaces, deep evergreen accents, charcoal text, and subtle borders. The overall feel should be premium but rugged, with enough whitespace to let product imagery and key actions breathe.
Typography should be clean and confident. Headings can feel slightly more refined and spacious, while body copy should remain highly readable on mobile and desktop. Buttons, inputs, badges, and notices should all share the same radius, border treatment, and hover behavior so the commerce flow feels cohesive.
For mrc- templates specifically, prioritize consistency in the repeated UI patterns customers see most often: product cards, price blocks, stock or shipping notices, cart rows, checkout forms, account summaries, and order history tables. These are the moments where visual mismatch is most noticeable.
The final result should feel like Mercato was designed for Northline from the start: dependable, calm, and conversion-focused without losing the brand's outdoors character.
Color System
Use evergreen, canvas, and charcoal tones to create a grounded retail feel.
Typography and Spacing
Keep type crisp and spacing generous enough to support trust and readability.
Forms and Checkout UI
Checkout forms should feel calm, obvious, and easy to complete on any device.
Product Presentation
Product pages should balance editorial storytelling with fast purchase decisions.